## The Ananta

### The Challenge

Create and establish a new brand from the ground up in the highly competitive events venue sector.

### The Solution

Our creative and clients servicing team spent weeks interacting with the client and visiting the venue located on the outskirts of Bengaluru. After understanding the owners’ complete plan for the project and studying each of its natural aspects, the farmhouse was named ‘The Ananta’. Meaning infinity in Sanskrit, the name was inspired by the infinite waves in the large natural water body present at the venue. The theme of infinity was then extended to every touchpoint including the logo design, stationery, signage, brochures, leaflets, and the website.

### The Impact

- 150+ daily hits on the website
- 50% increase in enquiries
- 100% increase in conversions

theananta.co.in