## Shell Fuels

### The Challenge

To create awareness about the brand’s innovative products in the cluttered South Indian markets.

### The Solution

An account that sees our team collaborate and interact with the client at an unprecedented level, Shell has been one of our mainstays as a client that appreciates creative work that is aligned with the brand's core values. Given the brand’s extensive brand guideline requirements, our internal team is always on the ball to deliver creative and effective communication videos that are employed by the brand to reach out to their customers in local languages including Tamil, Kannada, Telugu, Hindi and English.

### The Impact

- Standardised video creatives across geographies
- Higher brand recall
- Superior product awareness