Pankajakasthuri Herbals Ltd

The Challenge

Pitch ‘Breathe Eazy’, an ayurvedic formulation, as the solution for breathing problems in Delhi NCR during winters when air pollution is at its peak.

The Solution

Breathe Eazy from Pankajakasthuri is a relatively well-known brand in South India. Launching it in New Delhi during winters was a strategic move to capitalise on the high awareness levels about air pollution and related breathing issues. The product was hence pitched as the ‘Pollution Ka Solution’. The paid campaign that ran in the Delhi NCR region went on to be featured as a case study in Google’s annual stakeholder meet.

The Impact

• 41% Interaction rate in YouTube
• 10.37 % interaction in search
• Two-fold increase in search from Delhi